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A knowledge-based explanation of franchise system resources and performance

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Illegal corporate bribery : the pressure to "make do" and achieve goals

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Unintended effects of marketing messages on salespeople's cynicism

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Meta-analytic review of firm reputation and firm performance

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Integrating production costs in channel decisions

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The Media and Their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions

Rinallo, Diego; Basuroy, Suman; Wu, Ruhai; Jeon, Hyo - In: Journal of Business Ethics 114 (2013) 3, pp. 425-441

Marketers are increasingly relying on promotional practices (variously labeled as stealth marketing, hybrid messages, covert advertising) based on the diffusion of product information by third parties that appear to be independent of advertisers. In this paper, we examine to what extent the...

Persistent link: https://www.econbiz.de/10010868129