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A praxis framework for implementing market orientation into charities
Chad, Paul; Motion, Judy; Kyriazis, Elias - In: Journal of nonprofit & public sector marketing 25 (2013) 1, pp. 28-55
Persistent link: https://www.econbiz.de/10009738228
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Development of a market orientation research agenda for the nonprofit sector
Chad, Paul; Kyriazis, Elias; Motion, Judy - In: Journal of nonprofit & public sector marketing 25 (2013) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10009738230
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Bringing marketing into nonprofit organisations : a managerial nightmare!
Chad, Paul; Kyriazis, Elias; Motion, Judy - In: Australasian marketing journal 22 (2014) 4, pp. 342-349
Persistent link: https://www.econbiz.de/10010472718
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Development of a Market Orientation Research Agenda for the Nonprofit Sector
Chad, Paul; Kyriazis, Elias; Motion, Judy - In: Journal of nonprofit & public sector marketing 25 (2013) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10010085131
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Equitable work-integrated-learning : using practical simulations in university marketing subjects
Chad, Paul - In: Australasian marketing journal 28 (2020) 2, pp. 119-127
Persistent link: https://www.econbiz.de/10012253937
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Corporate rebranding : an employee-focused nonprofit case study
Chad, Paul - In: Journal of nonprofit & public sector marketing 28 (2016) 4, pp. 327-350
Persistent link: https://www.econbiz.de/10011627716
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Implementing market orientation in charities : a necessity for survival
Chad, Paul - In: Marketing theory 13 (2013) 3, pp. 303-322
Persistent link: https://www.econbiz.de/10009790652
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Organizational change within charities : improved performance via introduction of market orientation and other strategic orientations
Chad, Paul - In: International review on public and non-profit marketing 11 (2014) 1, pp. 89-113
Persistent link: https://www.econbiz.de/10010338708
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The use of team-based learning as an approach to increased engagement and learning for marketing students : a case study
Chad, Paul - In: Journal of marketing education : JME 34 (2012) 2, pp. 128-139
Persistent link: https://www.econbiz.de/10009582116
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Extending the use of market orientation : transforming a charity into a business
Chad, Paul - In: Australasian marketing journal 21 (2013) 1, pp. 10-16
Persistent link: https://www.econbiz.de/10009697641