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Die Händlerzufriedenheit als Zielgröße im vertikalen Marketing der Automobilwirtschaft

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Strategic loyalty management : some reflactions regarding customer retention instruments in the automotive industry

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Kundenbindung als Marketingziel : Identifikation und Analyse zentraler Determinanten

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Driving success : a segmentation of customer admiration in automotive industry

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To stay relevant with the ever-changing customers, companies have to create value by perpetually evolving the relationship between their brand and customers. The enduring success from the world’s most well-known automotive brands such as BMW, Mercedes-Benz, and Harley-Davidson can be...

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Kundenorientierung in vertikalen Absatzsystemen : Bedeutung der Hersteller-Händler-Zusammenarbeit am Beispiel der Automobilwirtschaft

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Markenloyalität im Aftersales-Marketing : Konzept zur Erhöhung der Markenloyalität in der deutschen Automobilbranche durch Optimierung eines herstellerinitiierten Aftersales-Marketing

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Customer experience and integrated marketing communication in the automotive lubricants market

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Digital Marketing in the Automotive Electronics Industry : Redefining Customer Experience through Digital Customer Engagement

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PART 1: Understanding Digital Marketing in the Automotive Semiconductor Industry -- Chapter 1. Opportunities of and Necessities for a Digital Transformation in Sales and Marketing in a Leading Electronics Company -- Chapter 2. Digital Customer Engagement in the Automotive Semiconductor Industry:...

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Marketing Strategies of Indian Automobile Companies : A Case Study of Maruti Suzuki India Limited

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. Today due to innovative marketing strategies Maruti Suzuki has become the leading & largest seller of automobiles in India … focus on various marketing strategies of Maruti Suzuki India Ltd …

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