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Differential mediating effects of radical and incremental innovation on market orientation-performance relationship : a meta-analysis

Chang, Woojung; Franke, George R.; Butler, Timothy D.; … - In: Journal of marketing theory and practice 22 (2014) 3, pp. 235-249

Persistent link: https://www.econbiz.de/10010392231

Consumer reactions to retailer’s religious affiliation : roles of belief congruence, religiosity, and cue strength

Alhouti, Sarah; Findley Musgrove, Carolyn; Butler, … - In: Journal of marketing theory and practice 23 (2015) 1, pp. 75-93

Persistent link: https://www.econbiz.de/10010484120

Unwanted pursuit behavior : understanding salespeople's desire to pursue and desire to avoid customers

Alhouti, Sarah; Butler, Timothy D.; Johnson, Catherine M.; … - In: Journal of marketing theory and practice 22 (2014) 4, pp. 385-400

Persistent link: https://www.econbiz.de/10010510252

Charting the course : a framework for networking across the selling ecosystem

Burchett, Molly R.; Epler, Rhett T.; Pappas, Alec; … - In: European journal of marketing 58 (2024) 3, pp. 733-755

Persistent link: https://www.econbiz.de/10015047336

Overcoming over-identification

Vieira, Valter Afonso; da Silva, Juliano Domingues; … - In: Marketing Intelligence & Planning 37 (2019) 3, pp. 258-270

Purpose: The purpose of this paper is threefold: first, to determine the impact of interpersonal identification on sales performance; second, to uncover whether or not that relationship changes direction based on levels organizational prestige; and third, to test the antecedent of managerial...

Persistent link: https://www.econbiz.de/10012078376

A new perspective on labor : how marketing can address modern worker dilemmas

Moran, Nora; Gabler, Colin - In: Journal of nonprofit & public sector marketing 36 (2024) 4, pp. 464-492

Persistent link: https://www.econbiz.de/10015191863

Examining the customer experience in the metaverse retail revolution

Gleim, Mark R.; McCullough, Heath; Gabler, Colin; … - In: Journal of business research : JBR 186 (2025), pp. 1-12

Persistent link: https://www.econbiz.de/10015156886

Under pressure : the pros and cons of putting time pressure on your salesforce

Rostami, Amin; Gabler, Colin; Agnihotri, Raj - In: Journal of business research : JBR 103 (2019), pp. 153-162

Persistent link: https://www.econbiz.de/10012104134

Drivers of industrial sales performance in the agent-buyer chat channel : the role of social and functional content, message valence, and synchronicity

Vieira, Valter Afonso; Silva, Juliano Domingues da; … - In: Journal of retailing and consumer services 78 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10015095098

Metaverse : shifting the reality of services

Gleim, Mark; McCullough, Heath; Ferrell, O. C.; Gabler, … - In: The journal of services marketing 38 (2024) 1, pp. 13-27

Persistent link: https://www.econbiz.de/10014473577