In today's increasing complex and uncertain business environment, financial analysis is yet more critical to business managers who tackle the problems of an economic or business nature. Knowledge based on formal logic and even experience becomes less sufficient. This volume systematically sets...

All the areas within the company contact their customers, some directly and others from within the organization. CRM strategies, in conjunction with the R & D area, work on improving products and services to meet customer expectations. But could be missing valuable information of customers...