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Value-in-context : co-creation across different context levels in the service ecosystem

Wieczerzycki, Marcin; Ratajczak-Mrozek, Milena; … - In: The journal of business & industrial marketing 40 (2025) 1, pp. 53-68

Persistent link: https://www.econbiz.de/10015205351

Special issue: change in business relationships and networks : concepts and business reality

Fonfara, Krzysztof (ed.); Ratajczak-Mrozek, Milena (ed.); … - 2018

Persistent link: https://www.econbiz.de/10011863724

Change in business relationships and networks : concepts and business reality

Fonfara, Krzysztof; Ratajczak-Mrozek, Milena; … - In: Industrial marketing management : the international … 70 (2018), pp. 1-4

Persistent link: https://www.econbiz.de/10011863728

To be independent or balance interdependence? : policy implications for micro and small enterprises

Ratajczak-Mrozek, Milena; Herbeć, Magdalena - In: The IMP journal 10 (2016) 2, pp. 260-275

Persistent link: https://www.econbiz.de/10011895553

Change and transformation of networks and relationships - fundamental aspects of business reality

Fonfara, Krzysztof; Ratajczak-Mrozek, Milena - In: Industrial marketing management : the international … 58 (2016), pp. 187-189

Persistent link: https://www.econbiz.de/10011549380

The internationalisation maturity of the firm : a business relationships perspective

Fonfara, Krzysztof; Małss, Łukasz; Ratajczak-Mrozek, … - 2018

Persistent link: https://www.econbiz.de/10011849818

Company behavior in the internationalization process and its performance

Fonfara, Krzysztof; Ratajczak-Mrozek, Milena; … - In: Journal of economics & management 13 (2013), pp. 27-38

Persistent link: https://www.econbiz.de/10010339325

Innovation, entrepreneurship and organizations’ business performance

Ratajczak-Mrozek, Milena (ed.); Mandjak, Tibor (ed.) - 2018

Persistent link: https://www.econbiz.de/10012042438

Extra-industry imitation of digital platform business models

Hauke-Lopes, Aleksandra; Wieczerzycki, Marcin; … - In: Entrepreneurial business and economics review : EBER 10 (2022) 4, pp. 91-105

Objective: The objective of the article is to identify challenges and success factors related to the imitation of the digital platform business model in other industries. Research Design & Methods: We based our research on a single case study of an extra-industry imitation performed by a digital...

Persistent link: https://www.econbiz.de/10014231702

Understanding consumer-perceived value in augmented reality - implications for marketing activities

Bartosik-Purgat, Małgorzata; Ratajczak-Mrozek, Milena - In: Competition, strategy, and innovation : the impact of …, (pp. 105-132). 2022

Persistent link: https://www.econbiz.de/10012704955