Purpose The purpose of this paper is to provide insight into the relationship between consumer personality traits and consumer engagement (CE) in the online brand community (OBC) context. This study also examines the effect of CE on consumers’ ensuing purchase intention....

Purpose The purpose of this study is to present a taxonomical classification of literature on consumer perspectives toward corporate social responsibility (CSR) along with a comprehensive bibliography and future research agenda. Design/methodology/approach A range of online database was searched...

Purpose – This paper aims to review the literature on stakeholder identification and classification related to sustainability marketing from 1998 to 2012 and provides a generalized approach to stakeholder identification and classification in the field of sustainability marketing....

Purpose This study aims to observe the association between market orientation (MO), marketing capabilities and sustainable innovation and to determine the contributions of marketing capabilities, sustainable consumption and competitive advantage as mediators. Design/methodology/approach The data...

Purpose The purpose of this paper is to present a systematic review of customer participation research specifically in online brand communities and summarize a number of basic issues as important research gaps that future research should address. Design/methodology/approach By using the content...

Crude oil continues to be one of the significant energy sources. Several countries do not have enough indigenous oil and gas resources. These countries resort to overseas business of Exploration and Production (E&P) of oil to secure a stable supply. Profitability, risk and growth guide overseas...

The Presidential address to parliament at its first session of the year pays tribute to the heroes and martyrs of the nation, elaborates on Bangaldesh's achievement in industry, agriculture, education and health and pharmaceuticals. It also details the reforms in the financial sector and the...

Purpose – The purpose of this paper is to examine the influence of e-tail brand experience on e-brand trust and e-brand loyalty. The study also tests whether gender moderates this influence. Design/methodology/approach – In all, 429 responses were collected using both offline and online...

Purpose – The purpose of this paper is to broaden the body of knowledge on marketing capabilities (MC) and firm performance (FP) by presenting a systematic review of literature along with providing a path for future research agenda. Design/methodology/approach – In total, 101 empirical...

The advent of the Internet and electronic communication has enabled companies to be more responsive to their customers. However, the uses of the same technological advancements in business‐to‐business supply chain management are changing the marketplace itself. Successful supply chain...