Zusammenfassung Das Internet hat sich als touristische Informationsquelle etabliert und wird von einem Großteil der Touristen zur Deckung ihres Informationsbedarfes verwendet. Vor allem neue Medien bieten den Touristen Möglichkeiten, relevante Informationen zu finden. Um das Suchverhalten von...

Social media-based visual strategies are quintessential elements of tourism and social media marketing; yet, very little is known about how firms formulate and implement such strategies in a technologically advanced and consumer-driven communication context. Drawing on rhetorical structure...

Purpose: The purpose of this paper is to provide a comprehensive analysis of dynamic pricing by Airbnb hosts. Design/methodology/approach: This study uses attribute and sales information from 39,837 Airbnb listings and hotel data from 1,025 hotels across five markets to test different...

Purpose: This paper aims to develop a taxonomy of value co-creation types occurring in firm-customer interactions on social media. Design/methodology/approach: In total, 570 destination marketing organization (DMO)-initiated posts on Weibo and 3,137 responses were collected to develop a...