Marketers have traditionally used gender to segment markets. Due to socially prescribed gender roles some products are thought more suitable to target women, while others more suitable to males. For example, automobiles have been traditionally targeted towards males, assuming that it would be...

China is poised to become a major player in world markets in a variety of industries. The government has recently designated the automobile industry as one of the pillars for its economic growth and development. This paper examines the auto industry as it has developed and its potential within...