Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Inferential evaluations of sus...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
47
Konsumentenverhalten
42
International marketing
22
Corporate social responsibility
20
Brand management
19
Markenführung
19
Internationales Marketing
18
Marketingmanagement
17
Corporate Social Responsibility
15
Marketing management
15
Multinationales Unternehmen
15
Transnational corporation
15
Europa
14
USA
13
Ethics
12
Marketing
12
Europe
11
Markenartikel
11
Brand
10
Business ethics
10
United Kingdom
10
Unternehmensethik
10
Austria
9
Brand image
9
Innovation
9
United States
9
Österreich
9
Markenimage
8
Deutschland
6
Ethik
6
Germany
6
Globalization
6
Ausländische Tochtergesellschaft
5
Automotive industry
5
China
5
Consumer behavior
5
Corporate headquarters
5
Cultural identity
5
Foreign subsidiary
5
Großbritannien
5
more ...
less ...
Online availability
All
Undetermined
84
Free
24
CC license
1
Type of publication
All
Article
218
Book / Working Paper
38
Other
1
Type of publication (narrower categories)
All
Article in journal
80
Aufsatz in Zeitschrift
80
research-article
15
Aufsatz im Buch
13
Book section
13
Case study
10
Fallstudie
10
Graue Literatur
8
Non-commercial literature
8
Arbeitspapier
4
Aufsatzsammlung
4
Collection of articles of several authors
4
Sammelwerk
4
Working Paper
4
review
3
review-article
3
Konferenzschrift
2
Lehrbuch
2
Article
1
Bibliografie
1
Conference proceedings
1
Fallstudiensammlung
1
Reprint
1
Textbook
1
conceptual-paper
1
viewpoint
1
more ...
less ...
Language
All
English
152
Undetermined
90
German
12
French
3
Author
All
Schlegelmilch, Bodo B.
193
Houston, Michael J.
31
Schlegelmilch, Bodo
25
Diamantopoulos, Adamantios
24
Gruber, Verena
23
Ambos, Björn
21
Stöttinger, Barbara
15
Öberseder, Magdalena
13
Prange, Christiane
12
Nell, Phillip C.
8
Murphy, Patrick E.
7
Ambos, Tina C.
6
Heckler, Susan E.
5
Keller, Kevin Lane
5
Makri, Katerina
5
Mitchell, Vince
5
Sinkovics, Rudolf R.
5
Bohlen, Greg M.
4
Eckhardt, Giana M.
4
Hunt, Shelby D.
4
Keegan, Warren J.
4
Loken, Barbara
4
Ng, Sharon
4
Peignier, Ingrid
4
Penz, Elfriede
4
Szőcs, Ilona
4
Wu, Jintao
4
Wu, Tong
4
Zou, Shaoming
4
Ahluwalia, Rohini
3
Balabanis, George
3
Cornwell, Bettina
3
Haas-Kotzegger, Ursula
3
Houston, Jane E.
3
Love, Alix
3
Palihawadana, Dayananda
3
Pentcheva, Elinora
3
Thomas, Howard
3
Behnam, Michael
2
Brasel, S. Adam
2
more ...
less ...
Institution
All
American Marketing Association
2
Edward Elgar Publishing
1
Springer International Publishing
1
Springer Nature Switzerland AG
1
Winter Educators' Conference <1985, Phoenix, Ariz.>
1
Published in...
All
Journal of international marketing
12
Journal of business research : JBR
11
International marketing review
10
Journal of business ethics : JOBE
10
International Marketing Review
9
Journal of marketing management : MM
8
Marketing : ZFP ; journal of research and management
7
Journal of marketing research : JMR
6
AMS review : official publication of the Academy of Marketing Science
5
Journal of Business Ethics
5
European Journal of Marketing
4
European journal of marketing : EJM
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of international consumer marketing
4
Journal of marketing education : JME
4
Journal of world business : JWB
4
Rapport de projet
4
WU case series / Wirtschaftsuniversität Wien
4
Diversity in European marketing : text and cases
3
International business review : the official journal of the European International Business Academy
3
Journal of Business Research
3
Management Decision
3
Management international review : mir ; journal of international business
3
Advances in international marketing
2
Brands and brand management : contemporary research perspectives
2
BuR - Business Research
2
Emerald Books
2
European journal of international management : EJIM
2
International Business Review
2
International Journal of Bank Marketing
2
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of Consumer Marketing
2
Journal of World Business
2
Journal of business strategy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of general management
2
Journal of global marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
2
more ...
less ...
Source
All
ECONIS (ZBW)
131
OLC EcoSci
70
Other ZBW resources
27
RePEc
17
USB Cologne (EcoSocSci)
9
BASE
2
EconStor
1
more ...
less ...
Showing
111
-
120
of
257
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
111
"Don't worry, we are here for you" : brands as external source of control during the COVID-19 pandemic
Verlegh, Peeter
;
Bernritter, Stefan F.
;
Gruber, Verena
; …
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 262-270
Persistent link: https://www.econbiz.de/10012607896
Saved in:
112
Analyse des motivations d'achats de camions légers au Canada
Gruber, Verena
;
Peignier, Ingrid
;
Dubuc, Charlotte
; …
-
2021
Persistent link: https://www.econbiz.de/10012515567
Saved in:
113
Interventions to reverse the trend towards light-duty trucks in Canada
Gruber, Verena
;
Peignier, Ingrid
;
Pentcheva, Elinora
; …
-
2021
Persistent link: https://www.econbiz.de/10012793382
Saved in:
114
Pratiques et tactiques de ente des concessionnaires automobiles au Québec
Gruber, Verena
;
Peignier, Ingrid
;
Dubuc, Charlotte
-
2024
Persistent link: https://www.econbiz.de/10014534928
Saved in:
115
Managing brand relationship plurality : insights from the nonprofit sector
Gruber, Verena
;
Deschênes, Jonathan
-
2024
Persistent link: https://www.econbiz.de/10015373432
Saved in:
116
The effect of brand repositioning on memory for advertising information
Heckler, Susan Elizabeth
;
Keller, Kevin Lane
;
Houston, …
-
1993
Persistent link: https://www.econbiz.de/10004204367
Saved in:
117
Marketing
Bovée, Courtland L.
;
Thill, John V.
-
1995
-
2. ed.
Persistent link: https://www.econbiz.de/10004244847
Saved in:
118
Brands and brand management : contemporary research perspectives
Loken, Barbara
(
contributor
);
Ahluwalia, Rohini
(
contributor
)
-
2010
-
[Repr.]
Persistent link: https://www.econbiz.de/10004950309
Saved in:
119
Marketing communications - theory and research : [proceedings of the AMA's Winter Marketing Educators' Conference, held Feb. 17-20, 1985, Phoenix, Ariz.]
Houston, Michael J.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10004779906
Saved in:
120
Goal-oriented Experiences and the Development of Knowledge
Huffman, Cynthia
;
Houston, Michael J.
- In:
Journal of consumer research : JCR ; an …
20
(
1993
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10006687957
Saved in:
First
Prev
8
9
10
11
12
13
14
15
16
17
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
