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Product Standardization and Attribute Saliency: A Three-Country Empirical Comparison
Du Preez, Johann P.; Diamantopoulos, Adamantios; … - In: Journal of international marketing 2 (1994) 1, pp. 7-28
Persistent link: https://www.econbiz.de/10007255383
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Outsourcing of customer relationship management: implications for customer satisfaction
Graf, Michael; Schlegelmilch, Bodo B.; Mudambi, Susan M.; … - In: Journal of strategic marketing 21 (2013) 1, pp. 68-81
Persistent link: https://www.econbiz.de/10010070094
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Developing successful theories in marketing and R-A theory : historical evolution? Other drivers? What’s important? What’s next?
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 1 (2011) 2, pp. 95-98
Persistent link: https://www.econbiz.de/10010082235
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Conceptualizing consumers' experiences of product-harm crises
Haas-Kotzegger, Ursula; Schlegelmilch, Bodo B. - In: The journal of consumer marketing 30 (2013) 2, pp. 112-120
Persistent link: https://www.econbiz.de/10010089558
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Voluntary Purchase of Counterfeit Products: Empirical Evidence From Four Countries
Penz, Elfriede; Schlegelmilch, Bodo B.; Stttinger, Barbara - In: Journal of international consumer marketing 21 (2008) 1, pp. 67-85
Persistent link: https://www.econbiz.de/10009266538
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The MNC as an externally embedded organization: An investigation of embeddedness overlap in local subsidiary networks
Nell, Phillip C.; Ambos, Björn; Schlegelmilch, Bodo B. - In: Journal of world business : JWB 46 (2011) 4, pp. 497-506
Persistent link: https://www.econbiz.de/10009291437
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The MBA in 2020: will there still be one?
Schlegelmilch, Bodo B.; Thomas, Howard - In: The journal of management development 30 (2011) 5, pp. 474-483
Persistent link: https://www.econbiz.de/10008995569
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Competitive advantage from exposure to multiple national environments : the induced internationalisation of 'born-multidomestic' firms
Lehrer, Mark; Schlegelmilch, Bodo B.; Behnam, Michael - In: European journal of international management : EJIM 3 (2009) 1, pp. 92-110
Persistent link: https://www.econbiz.de/10009883078
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Measuring Unethical Consumer Behavior Across Four Countries
Mitchell, Vince W.; Balabanis, George; Schlegelmilch, … - In: Journal of business ethics : JOBE 88 (2009) 2, pp. 395
Persistent link: https://www.econbiz.de/10008288137
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Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends
Schlegelmilch, Bodo B.; Öberseder, Magdalena - In: Journal of business ethics : JOBE 93 (2010) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10008395777