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Leadership Reputation : [Serviceplan]
Keuper, Frank (ed.); Becker, Jörn (contributor) - 2013
Persistent link: https://www.econbiz.de/10010213207
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Architectural branding : understanding and measuring its relevance for brand communication
Raffelt, Ursula - 2012
Persistent link: https://www.econbiz.de/10009743222
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Selection of celebrity endorsers : a case approach to developing an endorser selection process model
Hollensen, Svend; Schimmelpfennig, Christian - In: Marketing intelligence & planning 31 (2013) 1, pp. 88-102
Persistent link: https://www.econbiz.de/10009722444
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Cobranding : eine theoretische und empirische Untersuchung der Effekte von positiven und negativen Ereignissen auf den Markenwert der beteiligten Partner
Wolframm, Christiane - 2014 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010474565
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Der Markenwert von Social-Media-Marken
Bost, Thorsten; Brokop, Paul; Georg, Stefan - 2014
Persistent link: https://www.econbiz.de/10010432395
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The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy; Rahman, Zillur - In: The journal of brand management : an international journal 23 (2016) 6, pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
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When anthropomorphized brands push their gender boundaries
Yang, Linyun W.; Aggarwal, Pankaj - In: Journal of consumer psychology : JCP ; the official … 35 (2025) 1, pp. 129-138
Persistent link: https://www.econbiz.de/10015358347
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Engagement with brand posts on international women's day : an empirical analysis of differences in gender and authenticity
Bravo, Rafael; Pina, José M. - In: International journal of consumer studies 49 (2025) 4, pp. 1-14
Persistent link: https://www.econbiz.de/10015456287
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The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.; Haverila, Kai; McLaughlin, Caitlin - In: International journal of electronic marketing and … 12 (2021) 4, pp. 339-356
Persistent link: https://www.econbiz.de/10012669849