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Intergenerational appeal in advertising : impacts of brand - gender extension and brand history
Chang, Chun-Tuan; Tung, Minh-Hsuan - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 345-361
Persistent link: https://www.econbiz.de/10011581241
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Materialism and brand engagement as shopping motivations
Goldsmith, Ronald E.; Flynn, Leisa Reinecke; Clark, … - In: Journal of retailing and consumer services 18 (2011) 4, pp. 278-284
Persistent link: https://www.econbiz.de/10009232592
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Hegemonic masculinity in hip-hop music? : difference in brand mention in rap music based on the rapper's gender
Mohammed-Baksh, Sufyan; Callison, Coy - In: Journal of promotion management : JPM 21 (2015) 3, pp. 351-370
Persistent link: https://www.econbiz.de/10011305224
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Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 68 (2015) 6, pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
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Service branding : is it a matter of gender?
Ugolini, Marta Maria; Cassia, Fabio; Vigolo, Vania - In: The TQM journal : the international review of … 26 (2014) 1, pp. 75-87
Persistent link: https://www.econbiz.de/10010252105
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Language and gender influence on the consumer’s choice of branded meat attributes
Pelser, Theuns; Groenewald, Anita; Prinsloo, Hein - In: International business and economics research journal 13 (2014) 2, pp. 259-274
Persistent link: https://www.econbiz.de/10010362825
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Self-concept, gender, and product type : an investigation of brand loyalty
Rocereto, Joseph F.; Mosca, Joseph B. - In: Journal of business & economics research 10 (2012) 1, pp. 25-36
Persistent link: https://www.econbiz.de/10009500638
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Dispelling the collective myth of Chinese consumers : a new generation of brand conscious individualists
Ye, Lilly; Bose, Mousumi; Pelton, Lou - In: The journal of consumer marketing 29 (2012) 3, pp. 190-201
Persistent link: https://www.econbiz.de/10009552965
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Exploring brand masculine patterns : moving beyond monolithic masculinity
Azar, Salim L. - In: The journal of product & brand management 22 (2013) 7, pp. 502-512
Persistent link: https://www.econbiz.de/10010225089
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Relationships among consumer vanity, gender, brand sensitivity, brand consciousness and private self-consciousness
Workman, Jane E.; Lee, Seung-hee - In: International journal of consumer studies 37 (2013) 2, pp. 206-213
Persistent link: https://www.econbiz.de/10009723223