PurposePartial least squares structural equation modeling (PLS-SEM) has attracted much attention from both methodological and applied researchers in various disciplines – also in hospitality management research. As PLS-SEM is relatively new compared to other multivariate analysis techniques,...

With economic considerations exerting an ever-increasing influence on soccer clubs’ activities, fan satisfaction becomes an essential strategic management objective for these institutions. Despite this topic’s obvious relevance, the literature has paid little attention to the measurement of...

This study investigates the customer satisfaction of airline passengers and introduces perceived safety as a satisfaction driver, which has not yet been considered in the literature. Applying structural equation modeling to data collected from a sample of airline passengers reveals that...

When applying the partial least squares structural equation modeling (PLSSEM) method, the assumption that the data stem from a single homogeneous population is often unrealistic. For the full set of data, unobserved heterogeneity in the PLS path model estimates may result in misleading...