Importance and performance in PLS-SEM and NCA : Introducing the combined importance-performance map analysis (cIPMA)
Year of publication: |
2024
|
---|---|
Authors: | Hauff, Sven ; Richter, Nicole Franziska ; Ringle, Christian M. ; Sarstedt, Marko |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 78.2024, Art.-No. 103723, p. 1-14
|
Subject: | cIPMA | Necessary condition analysis | NCA | Partial least squares | PLSPLS-SEM | Structural equation modeling | SEM | Importance-performance map analysis | IPMA |
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