Combined importance-performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS-SEM) : a SmartPLS 4 tutorial
Marko Sarstedt, Nicole F. Richter, Sven Hauff, Christian M. Ringle
| Year of publication: |
2024
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|---|---|
| Authors: | Sarstedt, Marko ; Richter, Nicole Franziska ; Hauff, Sven ; Ringle, Christian M. |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 12.2024, 4, p. 746-760
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| Subject: | cIPMA | Importance–performance map analysis (IPMA) | Necessary condition analysis (NCA) | Partial least squares (PLS) | PLS-SEM | Structural equation modeling (SEM) | Technology acceptance model (TAM) | Strukturgleichungsmodell | Structural equation model | Partielle kleinste Quadrate | Partial least squares | Kleinste-Quadrate-Methode | Least squares method | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-024-00325-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015138132