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Language and gender influence...
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101
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1
Beyond labelling :
brand
perception in preferences for sustainable pork products
Lillo-Pradillo, Andrés
;
Cordente-Rodriguez, María
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 93-104)
.
2024
Persistent link: https://www.econbiz.de/10015077070
Saved in:
2
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
3
Strategic marketing insights for small business
meat
retailers
Groenewald, A. C.
;
Prinsloo, J. J.
;
Pelser, T. G.
- In:
International business and economics research journal
13
(
2014
)
3
,
pp. 525-537
Persistent link: https://www.econbiz.de/10010370213
Saved in:
4
The effects of
language
on attitudes toward advertisements and brands trust in Mexico
García, Nuria Alonso
;
Chelminski, Piotr
;
Hernández, …
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10009770272
Saved in:
5
Sounds good : phonetic sound patterns in top
brand
names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
6
Brand
linguistics : a theory-driven framework for the study of
language
in
branding
Carnevale, Marina
;
Luna, David
;
Lerman, Dawn
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011734955
Saved in:
7
Creating an effective code-switched ad for monolinguals : the influence of
brand
origin and foreign
language
familiarity
Lin, Ying-Ching
;
Wang, Kai-Yu
;
Hsieh, Jun-Yi
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 613-631
Persistent link: https://www.econbiz.de/10011849206
Saved in:
8
The impact of electronic entrepreneur-related word of mouth on
brand
evaluation
Yuan, Bing
;
Peluso, Alessandro M.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 579-592
Persistent link: https://www.econbiz.de/10012297831
Saved in:
9
The sound of
branding
: an analysis of the initial phonemes of popular
brand
names
Pathak, Abhishek
;
Velasco, Carlos
;
Spence, Charles
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10012298801
Saved in:
10
The impact of
brand
transposition strategies and firm type on consumer ratings of
brand
: an analytical study of cosmetic brands
Zhu, Ying
;
Zhang, Alice
;
He, Jiaxun
;
Wang, Yong Jian
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012483621
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