Similar Search Results

Anthropomorphism and consumer behaviour : a SPAR-4-SLR protocol compliant hybrid review

Khan, Fateh Mohd; Anas, Mohammad; Uddin, S. M. Fatah - In: International journal of consumer studies 48 (2024) 1, pp. 1-37

Persistent link: https://www.econbiz.de/10014465629

Tax and public finances : the fundamentals

Delestre, Isaac; Miller, Helen - 2023

Persistent link: https://www.econbiz.de/10014333371

PME versus Amazon : le choix d'Amazon comme site marchand de référence est-il une fatalité?

Laroutis, Dimitri; Boistel, Philippe; Poulain, Max - In: Revue française de gestion industrielle : RFGI 38 (2024) 2, pp. 07-24

Persistent link: https://www.econbiz.de/10015050542

Internal stimulus factors as antecedents of impulse buying : gap identification and future direction

Sen, Shaon; Nayak, Smitha - In: Vision : the journal of business perspective 26 (2022) 4, pp. 423-430

Persistent link: https://www.econbiz.de/10014229662

Post-conflict marketing: the role of former conflict stakeholder on post-conflict product/service valuation across countries

Rodriguez, Brayan; Reinoso-Carvalho, Felipe; Motoki, Kosuke - In: Academia Revista Latinoamericana de Administración 37 (2024) 4, pp. 555-577

Purpose This research examined the role of post-conflict marketing in supporting businesses within conflict-affected regions, aligning with the objectives of UN Sustainable Development Goal 16 to foster peaceful societies amid increasing global conflicts. Design/methodology/approach Drawing from...

Persistent link: https://www.econbiz.de/10015341119

Societal impact of Brand Public Relations on gender equality: evidence for a mediation-type mechanism

Chmiel, Michal - In: Corporate Communications: An International Journal 29 (2024) 6, pp. 796-817

' communication about gender portrayal might have changed. Practical implications The paper argues for greater recognition of brand …Purpose The purpose of the project was to identify a mechanism of causal relationship between Brand Public Relations … (BPR) and societal change in the perception of women gender roles. Design/methodology/approach Experimental evidence was …

Persistent link: https://www.econbiz.de/10015341885

Click to contribute: understanding donation behaviour and well-being in donation-based crowdfunding mobile apps

Aw, Eugene Cheng-Xi; Thomas, Sujo; Patel, Ritesh; … - In: International Journal of Bank Marketing 42 (2024) 7, pp. 1835-1866

Purpose The overarching goal of the study was to formulate an integrated research model to empirically demonstrate the complex interplay between heuristics, project characteristics, information system usage quality, empathy, and mindfulness in predicting users'/donors' donation behaviour and...

Persistent link: https://www.econbiz.de/10015344652

A bibliometric review of consumers’ purchase behaviour for solar energy products

Fathima M.S., Arshiya; Khan, Adil; Alam, Ansari Sarwar - In: International Journal of Energy Sector Management 18 (2023) 6, pp. 1328-1355

Purpose This study aims to conduct the domain mapping of consumer behaviour research in the context of solar energy. The study can help in understanding the intellectual structure, evolution of keywords and key research producers (at the author, institutional and source level) related to the...

Persistent link: https://www.econbiz.de/10015345424

Three decades of house purchase decisions: a scoping review and thematic classification

Abhang, Janhavi; Ravi Kumar, V.V. - In: International Journal of Housing Markets and Analysis 17 (2023) 5, pp. 1243-1266

Purpose This study aims to develop a database of existing academic information in house purchase decision (HPD) using systematic literature review (SLR), to facilitate worldwide advancement of research under HPD domain. Design/methodology/approach This research examined papers from two reputable...

Persistent link: https://www.econbiz.de/10015345559

Immigrants’ acculturation and luxury brand purchase intentions: a cross-sectional study in the Australian context

Sharif, Saif; Ishra, Rakia; Soar, Jeffrey; Sassenberg, … - In: Journal of Contemporary Marketing Science 7 (2024) 3, pp. 279-301

their host country. Mainly, the role of acculturation and luxury brand purchasing intentions were investigated. Design … confirm that the behaviour acculturation dimension of immigrants is significantly negatively related to their luxury brand … purchase intention. Although immigrants' overall acculturation is significantly related to the luxury brand purchase intention …

Persistent link: https://www.econbiz.de/10015349403