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Uduehi, Esther; Barnes, Aaron J. - 2025

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Investigating the linkage between relationship quality dimensions, brand awareness, and brand image : an emerging African market perspective

Ledikwe, A.; Roberts-Lombard, M. - In: African journal of business and economic research : AJBER 17 (2022) 2, pp. 247-273

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Brand Presence in Decision-Making Involving Decoys

Kubalová, Radka; Klepek, Martin - In: Market : review for marketing theory and practice 34 (2022) 1, pp. 9-24

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A Study on the Relationship Between Gender Preference and Brand Experience with Reference to Amazon Brand

Baswan, Taru; Fatima, Farheen - 2021

the marketer can enrich the consumer’s experience with the brand. The paper attempts to reveal the gender preference for … reveal that there are gender differences with regard to the emotional dimension of the brand …. Conceptualization of the brand experience in case of online retail has been done as sensations, feelings, cognitions and behavioral …

Persistent link: https://www.econbiz.de/10013237627

Impact of sex in luxury fashion advertisements on brand attractiveness and identification

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Brand and societal effects of using sex in advertisements targeted at adolescents : an experiment-based study

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Are brands that perform gendered product differentiation perceived as sexist? : an experimental investigation

Caruelle, Delphine - In: The journal of product & brand management 33 (2024) 5, pp. 576-589

Persistent link: https://www.econbiz.de/10015165162

Service branding : is it a matter of gender?

Ugolini, Marta Maria; Cassia, Fabio; Vigolo, Vania - In: The TQM journal : the international review of … 26 (2014) 1, pp. 75-87

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Exploring brand masculine patterns : moving beyond monolithic masculinity

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Relationships among consumer vanity, gender, brand sensitivity, brand consciousness and private self-consciousness

Workman, Jane E.; Lee, Seung-hee - In: International journal of consumer studies 37 (2013) 2, pp. 206-213

Persistent link: https://www.econbiz.de/10009723223