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Brand activism and millennials : an empirical investigation into the perception of millennials towards brand activism
Shetty, A. Shivakanth; Venkataramaiah, Nagendra Belavadi; … - In: Problems and perspectives in management : PPM ; … 17 (2019) 4, pp. 163-175
Persistent link: https://www.econbiz.de/10012175945
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Up, up, and away : upgrading as a response to dissimilar brand users
Wang, Yajin; John, Deborah Roedder - In: Journal of marketing research 56 (2019) 1, pp. 142-157
Persistent link: https://www.econbiz.de/10012177249
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Proposal of a method to identify recall ability and brand associations
Ueda, Masao - In: International journal of market research 63 (2021) 3, pp. 386-400
Persistent link: https://www.econbiz.de/10012521396
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Three themes for the future of brands in a changing consumer marketplace
Campbell, Margaret C.; Price, Linda L. - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 517-526
Persistent link: https://www.econbiz.de/10012799006
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Brand storytelling on websites : the role of empathy on repurchase intentions for PCs and smartphones
Kato, Takumi - In: Journal of promotion management : innovations in … 29 (2023) 1, pp. 27-44
Persistent link: https://www.econbiz.de/10013483012
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Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar; Kushwaha, Tarun; Steenkamp, … - In: Journal of marketing 87 (2023) 3, pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
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Brand recovery after crisis : the interplay of relationship norms and types of brand apology in consumer responses to recovery efforts
Lee, SoYoung; Kim, Taemin - In: Journal of marketing communications 30 (2024) 6, pp. 637-659
Persistent link: https://www.econbiz.de/10015052731
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Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.; Brady, Michael; Leone, Robert P.; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
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Can negative word-of-mouth have any impact on brand sustainability?
Kakalejcik, Lukas; Fedorko, Richard; Gavurova, Beata; … - In: Marketing i menedžment innovacij : m&mi (2021) 1, pp. 212-224
Persistent link: https://www.econbiz.de/10013093338