Similar Search Results - EconBiz

Does equity-based compensation motivate executives to build strong brands?

Sardashti, Hanieh; Calantone, Roger J. - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 13/14, pp. 1433-1460

Persistent link: https://www.econbiz.de/10013466536

How do emerging countries influence the advertising world of tomorrow? : an analysis of last year's Cannes International Festival of Creativity

Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 1, pp. 34-41

The Cannes Lions festival is one of the most important international indicators for professionals in the creative communications industry. Throughout the past few years there are a rising number of submissions and award winners coming from emerging and developing countries. This fact is...

Persistent link: https://www.econbiz.de/10010424084

Advertising on the internet : perceptions of advertising agencies and marketing managers

Drossos, Dimitris A.; Fouskas, Konstantinos G.; … - In: International journal of internet marketing and … 6 (2011) 3, pp. 244-264

Persistent link: https://www.econbiz.de/10008907874

Economic development and producer services growth : the APEC experience

Daniels, Peter Walters - In: Asia Pacific viewpoint 39 (1998) 2, pp. 139-143

Persistent link: https://www.econbiz.de/10001374655

Australasian advertising and the world

Dickenson, Jacqueline; Crawford, Robert - In: Global advertising practice in a borderless world, (pp. 208-218). 2017

Persistent link: https://www.econbiz.de/10011668027

Business to business advertising : a marketing management approach

Patti, Charles H.; Hartley, Steven W.; Kennedy, Susan L. - 1991

Persistent link: https://www.econbiz.de/10000834412

Marktsegmentierung zum Zwecke segmentspezifischer Werbepolitik

Kuhn, Wilhelm - 1984

Persistent link: https://www.econbiz.de/10000697406

Advertising : creative communication with consumers

Hepner, Harry Walker - 1964 - 4 ed.

Persistent link: https://www.econbiz.de/10000674672

Advertising-versus-marketing mix carryover effects : an empirical evaluation

De Kluyver, Cornelis A. - In: Journal of business research : JBR 15 (1987) 3, pp. 269-287

Persistent link: https://www.econbiz.de/10001029641

Balancing the media budget, reach and frequency in marketing communications : a macro approach

Kabak, Irwin W. - In: Spudai / University of Piraeus : journal of economics … 40 (1990) 1, pp. 3-26

Persistent link: https://www.econbiz.de/10001110166

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