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Effectiveness of indecent language in advertising on young adult consumer attitudes and purchase intent
Ilicic, Jasmina; Blakemore, Jason - In: Journal of promotion management : JPM 21 (2015) 5, pp. 614-629
Persistent link: https://www.econbiz.de/10011433573
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When your source is smiling, consumers may automatically smile with you : investigating the source expressive display hypothesis
Kulczynski, Alicia; Ilicic, Jasmina; Baxter, Stacey M. - In: Psychology & marketing 33 (2016) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10011433816
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Communicating product size using sound and shape symbolism
Baxter, Stacey M.; Ilicic, Jasmina; Kulczynski, Alicia; … - In: The journal of product & brand management 24 (2015) 5, pp. 472-480
Persistent link: https://www.econbiz.de/10011443022
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Fit in celebrity-charity alliances : when perceived celanthropy benefits nonprofit organisations
Ilicic, Jasmina; Baxter, Stacey - In: International journal of nonprofit & voluntary sector … 19 (2014) 3, pp. 200-208
Persistent link: https://www.econbiz.de/10011311812
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What’s in a name? : examining the effect of phonetic fit between spokesperson name and product attributes on source credibility
Baxter, Stacey; Ilicic, Jasmina; Kulczynski, Alicia - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 525-534
Persistent link: https://www.econbiz.de/10011399099
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Revisiting the automaticity of phonetic symbolism effects
Baxter, Stacey; Kulczynski, Alicia; Ilicic, Jasmina - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 448-451
Persistent link: https://www.econbiz.de/10011281399
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Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.; Ilicic, Jasmina - In: The journal of brand management : an international journal 22 (2015) 4, pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
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Names versus faces : examining spokesperson-based congruency effects in advertising
Ilicic, Jasmina; Baxter, Stacey; Kulczynski, Alicia - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 62-81
Persistent link: https://www.econbiz.de/10010519631
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Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.; Ilicic, Jasmina; Kulczynski, Alicia - In: The journal of brand management : an international journal 25 (2018) 4, pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
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Consumer socialization agency in tourism decisions
Aleti, Torgeir; Ilicic, Jasmina; Harrigan, Paul - In: Journal of vacation marketing : an international journal 24 (2018) 3, pp. 234-246
Persistent link: https://www.econbiz.de/10011912203