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Consumer empowerment in interactive advertising and eWOM consequences : The PITRE model
Belanche, Daniel; Flavián Blanco, Carlos; … - In: Journal of marketing communications 26 (2020) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
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A research on evaluating the effect of interactive communication on consumer-based brand equity in terms of social media marketing
Koçyiğit, Murat; Çakırkaya, Murat - In: Current issues in economy and management : …, (pp. 221-242). 2019
Persistent link: https://www.econbiz.de/10012212778
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Perceptions and attitude toward advertising on social networks and search engines : a comparative analysis
Falcão, João; Isaías, Pedro - In: Journal of internet commerce 19 (2020) 4, pp. 404-436
Persistent link: https://www.econbiz.de/10012312283
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The role of demographic factors in consumer perception of value from brand communication on facebook
Klepek, Martin - In: Central European business review : CEBR 9 (2020) 3, pp. 56-73
Persistent link: https://www.econbiz.de/10012295085
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An empirical study on determining the effectiveness of social media advertising : a case on Indian millennials
Arora, Taanika; Agarwal, Bhawna - In: International journal of e-business research : an … 16 (2020) 2, pp. 47-68
Persistent link: https://www.econbiz.de/10012302680
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Reinforcement learning in social media marketing
Eklund, Patrik - In: Handbook of research on applied AI for international …, (pp. 30-48). 2021
Persistent link: https://www.econbiz.de/10012303423
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Passing the Bechdel Test and the influence of Internet and social media advertising on seeing a new movie release
Fogel, Joshua; Criscione, Kara - In: The psychologist-manager journal : official journal of … 22 (2020) 3, pp. 67-77
Persistent link: https://www.econbiz.de/10012304000
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Social break up : why consumers hide and unlike brands on Facebook
Kwon, Eun Sook; Kim, Eunice; Chung, Yoo Jin - In: International journal of internet marketing and … 14 (2020) 3, pp. 299-317
Persistent link: https://www.econbiz.de/10012284820
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Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users
Chung, Yoo Jin; Kim, Eunice - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
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The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
Arman Hj Ahmad; Idris, Izian; Mason, Cordelia; Shenn … - In: International journal of financial research 10 (2019) 5, pp. 54-65
Persistent link: https://www.econbiz.de/10012392473