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Researching Asian consumer culture in the global marketplace

Seo, Yuri; Fam, Kim-Shyan - In: Qualitative market research : an international journal 18 (2015) 4, pp. 386-390

Persistent link: https://www.econbiz.de/10011497091

Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change

Cleveland, Mark; Rojas-Méndez, José I.; Laroche, Michel; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1090-1102

Persistent link: https://www.econbiz.de/10011440224

Cultural and paradoxical values in advertising in Eastern Europe : evidence from Estonia

Saleem, Salman; Larimo, Jorma; Ummik, Kadi; Kuusik, Andres - In: Baltic journal of management 10 (2015) 3, pp. 313-330

Persistent link: https://www.econbiz.de/10011401546

Cultural paradox in advertising : evidence from Finland

Saleem, Salman - In: Journal of promotion management : JPM 23 (2017) 5, pp. 615-632

Persistent link: https://www.econbiz.de/10011799547

Invariant effect of individual cultural orientations : an application of CVSCALE

Yoo, Boonghee; Shin, Geon-Cheol - In: International marketing review 34 (2017) 6, pp. 735-759

Persistent link: https://www.econbiz.de/10011799777

Internationalization of cultural products from South to North : antecedents and outcomes

Rabêlo Neto, Alexandre; Sousa-Filho, José Milton de; … - In: Journal of international consumer marketing 31 (2019) 4, pp. 363-376

Persistent link: https://www.econbiz.de/10012200788

Cultural differences among young adult consumers in Hong Kong, Japan, and Korea

Bae, Young Han; Hough, Michelle; Jun, Jong Woo; Ju, Ilyoung - In: Journal of global marketing 31 (2018) 1, pp. 18-30

Persistent link: https://www.econbiz.de/10011963052

Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence

Cleveland, Mark; Papadopoulos, Nicolas; Laroche, Michel - In: International marketing review 39 (2022) 2, pp. 207-241

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Cross-Cultural Management Best Practices Solving the Ethnocentric EU Identity Issues : Polycentric vs. Ethnocentric Culture

Kostovski, Ninko; Klisarovska, Elena - 2012

Despite the advocates of the common EU identity, many people and scholars do believe that the EU will not ultimately prevent them from being French, Germans, Polish, and so on. It is almost impossible to avoid the recognition of the opposite phenomenon to the common identity, the growing...

Persistent link: https://www.econbiz.de/10014040099

How cultural values integrate with each other to trigger sustainable consumption : a cross-culture study

Duong Cong Doanh; Le, Thi Loan; Lee, Eun Mi; … - In: Asia Pacific journal of marketing and logistics 36 (2024) 4, pp. 814-836

Persistent link: https://www.econbiz.de/10015210481