Invariant effect of individual cultural orientations : an application of CVSCALE
Boonghee Yoo, and Geon-Cheol Shin
| Year of publication: |
2017
|
|---|---|
| Authors: | Yoo, Boonghee ; Shin, Geon-Cheol |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 34.2017, 6, p. 735-759
|
| Subject: | Culture | Hofstede | International marketing | Country of origin | CVSCALE | Individual cultural orientations | Invariant effect | Kulturelle Identität | Cultural identity | Individualismus | Individualism | Internationales Marketing | Konsumentenverhalten | Consumer behaviour | Kultur | Nationalkultur | National culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-03-2015-0055 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011799777