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The effects of country-image and animosity on Asian consumers' responses to foreign brands
Park, Jeongsoo; Zourrig, Haithem; El Hedhli, Kamel - In: Review of marketing science 19 (2021) 1, pp. 121-138
Persistent link: https://www.econbiz.de/10012656912
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Drivers of consumers' foreign products purchase : a test of an integrative model
Ur Rahman, Saleem - In: Journal for global business advancement : JGBA 11 (2018) 2, pp. 193-212
Persistent link: https://www.econbiz.de/10011979860
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Partners or foes? : cross-country consumer animosity, ethnocentrism, and nationalism in times of international crisis
De Nisco, Alessandro; Massi, Marta; Papadopoulos, Nicolas - In: Journal of global marketing 33 (2020) 3, pp. 207-222
Persistent link: https://www.econbiz.de/10012260094
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The role of market and product category characteristics in local versus foreign language branding in Latin America
Farías, Pablo; Torres, Luis - In: Management decision 60 (2022) 5, pp. 1492-1510
Persistent link: https://www.econbiz.de/10013349974
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Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela; Ali, Omar - In: International journal of electronic marketing and … 14 (2023) 4, pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
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Consumer religiosity, cosmopolitanism and ethnocentrism in Indonesia
Jin, Byoungho; Shin, Daeun Chloe; Yang, Heesoon; Jeong, … - In: International journal of retail and distribution management 52 (2024) 3, pp. 277-294
Persistent link: https://www.econbiz.de/10014513259
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Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective
Ewing, Douglas; Zolfagharian, Mohammadali; Heingraj, Sasawan - In: International marketing review 41 (2024) 3/4, pp. 745-766
Persistent link: https://www.econbiz.de/10015057130
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Bicultural brand positioning in international markets : exploring potential challenges in the context of consumer cultures associated with human rights controversies
Weißkopf, Christian; Faix, Axel; Uhrich, Sebastian - In: Marketing : ZFP ; journal of research and management 46 (2024) 3, pp. 3-18
Persistent link: https://www.econbiz.de/10015071686
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The curious case of global branding : investigating the link between ethnic identity and consumer attitudes towards global brands
Harsandaldeep Kaur; Moktan, Pranay - In: International journal of Indian culture and business … 31 (2024) 2, pp. 123-144
Persistent link: https://www.econbiz.de/10015064611
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Cultures and institutions : dispositional and contextual explanations for country-of-origin effects in MNC "ethnocentric" staffing practices
Lee, Hyun-jung; Yoshikawa, Katsuhiko; Harzing, Anne-Wil - In: Organization studies : an international … 43 (2022) 4, pp. 497-519
Persistent link: https://www.econbiz.de/10013175538