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A consumer cultural paradox : exploring the tensions between traditional and international education
Beveridge, Ivana; Furrer, Olivier; Gelb, Betsy D. - In: International marketing review 39 (2022) 4, pp. 811-835
Persistent link: https://www.econbiz.de/10013396332
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Why do consumers consume masstige products? : a cross-cultural investigation through the lens of self-determination theory
Shahid, Shadma; Adil, Mohd; Sadiq, Mohd; Dash, Ganesh - In: Journal of retailing and consumer services 76 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014460868
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Consumers' cultural identity under glocalization : Vietnamese consumers' global and national identities and their cross-cultural consumption
Choo, Ho Jung; Lee, Ha Kyung; Xie, Jiali - In: Asia Pacific journal of marketing and logistics 35 (2023) 5, pp. 1052-1074
Persistent link: https://www.econbiz.de/10014285963
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What's yours is now mine : deviant consumption through acquisitive crime
Martin, Kelly D.; Cullen, John B.; Martin, Michael W. - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 1, pp. 140-157
Persistent link: https://www.econbiz.de/10009753865
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Tourist loyalty to a local cultural event : the case of Turkmen handicrafts festival
Akhoondnejad, Arman - In: Tourism management : research, policies, practice 52 (2016), pp. 468-477
Persistent link: https://www.econbiz.de/10011419262
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Cultural marketing and metaverse for consumer engagements
Amandeep Singh (ed.); Sharma, Sandhir (ed.);  … - 2023
"The benefits of this publication are given below: 1. This is at the heart of every marketer but it is very less studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of Cultural Marketing 3. How Consumer Beliefs are built and...
Persistent link: https://www.econbiz.de/10014232885
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Multicultural markets and acculturation : implications for service firms
Poulis, Konstantinos; Yamin, Mo; Paulis, Efthimios - In: The journal of services marketing 27 (2013) 7, pp. 515-525
Persistent link: https://www.econbiz.de/10010231178
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Consumer demographics, ethnocentrism, cultural values, and acculturation to the global consumer culture : a retail perspective
Carpenter, Jason M.; Moore, Marguerite; Alexander, Nicholas - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 271-291
Persistent link: https://www.econbiz.de/10009761882
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How culture of targeting impacts the evaluation of products with multilingual packaging
Gopinath, Mahesh; Glassman, Myron; Nyer, Prashanth - In: Psychology & marketing 30 (2013) 6, pp. 490-500
Persistent link: https://www.econbiz.de/10009775025
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Factors impacting responses to cause-related marketing in India and the United States : novelty, altruistic motives, and company origin
La Ferle, Carrie; Kuber, Gayatri; Edwards, Steven M. - In: Journal of business research : JBR 66 (2013) 3, pp. 364-373
Persistent link: https://www.econbiz.de/10009720287