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La consommation en 1997 : vers le cyber consommateur?
Babayou, Patrick - 1997
Persistent link: https://www.econbiz.de/10004371581
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Shopping, place and identity
Miller, Daniel (contributor) - 1998
Persistent link: https://www.econbiz.de/10004372041
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Le consommateur entrepreneur : les nouveaux modes de vie
Rochefort, Robert - 1997
Persistent link: https://www.econbiz.de/10004372903
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Consumer behaviour : a European perspective
Solomon, Michael R.; Bamossy, Gary J.; Askegaard, Søren - 1999
Persistent link: https://www.econbiz.de/10004376768
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Consumer's perceptions of product bundles : a general model and empirical tests
Harris, Judy - 1997 - [Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004377102
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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane; Aaker, David A. - 1997
Persistent link: https://www.econbiz.de/10004377462
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The new marketing era : marketing to the imagination in a technology-driven world
Postma, Paul - 1999
Persistent link: https://www.econbiz.de/10004377691
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Consumer behaviour in tourism
Swarbrooke, John; Horner, Susan - 1999
Persistent link: https://www.econbiz.de/10004378011
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Consumer behavior and managerial decision making
Kardes, Frank R. - 1999
Persistent link: https://www.econbiz.de/10004378210
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Consumer behaviour in Asia
Schütte, Hellmut; Ciarlante, Deanna - 1998
Persistent link: https://www.econbiz.de/10004378405