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Detecting gender item bias and...
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Consumer behaviour
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Ewing, Michael
81
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77
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47
Caruana, Albert
32
Pitt, Leyland F.
24
Newton, Fiona J.
15
Berthon, Pierre
14
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21
Brand rivalry and community conflict
Ewing, Michael
;
Wagstaff, Peter E.
;
Powell, Irene H.
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10009720410
Saved in:
22
Practitioner prognostications on the future of online marketing
Valos, Michael J.
;
Ewing, Michael
;
Powell, Irene H.
- In:
New Developments in Online Marketing
,
(pp. 183-198)
.
2014
Persistent link: https://www.econbiz.de/10010354575
Saved in:
23
How contagious is your viral marketing campaign? : a mathematics model for assessing campaign performance
Ewing, Michael
;
Stewart, David B.
;
Mather, Dineli R.
; …
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 205-216
Persistent link: https://www.econbiz.de/10010383780
Saved in:
24
Resolving contradictions in instiutional demand through loose coupling
Newton, Joshua D.
;
Ewing, Michael
;
Collier, Paul
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 747-753
Persistent link: https://www.econbiz.de/10010404133
Saved in:
25
From whence it came : understanding source effects in consumer-generated advertising
Steyn, Peter
;
Ewing, Michael
;
Heerden, Gené van
;
Pitt, …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 133-160
Persistent link: https://www.econbiz.de/10008936314
Saved in:
26
An ex-ante approach to brand capability valuation
Ratnatunga, Janek
;
Ewing, Michael
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 323-331
Persistent link: https://www.econbiz.de/10003840057
Saved in:
27
Brand death : a developmental model of senescence
Ewing, Michael
;
Jevons, Colin P.
;
Khalil, Elias L.
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 332-338
Persistent link: https://www.econbiz.de/10003840058
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28
The process of global brand strategy development and regional implementation
Matanda, Tandadzo
;
Ewing, Michael
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 5-12
Persistent link: https://www.econbiz.de/10009552158
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29
Forward or delete : what drives peer-to-peer message propagation across social networks?
Harvey, Christopher G.
;
Stewart, David B.
;
Ewing, Michael
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
6
,
pp. 365-372
Persistent link: https://www.econbiz.de/10009424835
Saved in:
30
Managing B2B customer churn, retention and profitability
Jahromi, Ali Tamaddoni
;
Stakhovych, Stanislav
;
Ewing, …
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1258-1268
Persistent link: https://www.econbiz.de/10010439560
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