The process of global brand strategy development and regional implementation
Tandadzo Matanda; Michael T. Ewing
| Year of publication: |
2012
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|---|---|
| Authors: | Matanda, Tandadzo ; Ewing, Michael |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 29.2012, 1, p. 5-12
|
| Subject: | Kimberly-Clark Corporation <Dallas, Tex.> | Markenführung | Brand management | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation | Standardisierung | Standardization | Dynamische Kompetenzen | Dynamic capabilities |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009552158