The process of global brand strategy development and regional implementation
| Year of publication: |
2012
|
|---|---|
| Authors: | Matanda, Tandadzo ; Ewing, Michael T. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 29.2012, 1, p. 5-13
|