While it has long been recognised that standardisation-adaptation is a dynamic negotiation, less is known about the attendant processes within organisations. Accordingly, this study ‘pulls back the curtain’ on an innovative new global brand management strategy at Kimberly Clark (KC). An...

Purpose – The links between quality and customer satisfaction, retention and loyalty in offline retail settings are well established. It therefore seems fair to posit that quality will also be a determinant of online retailer success. This assumption motivated Wolfinbarger and Gilly to develop...

Purpose – The paper investigates the suitability of the Rasch model for establishing data equivalence. The results based on a real data set are contrasted with findings from standard procedures based on CFA methods. Design/methodology/approach – Sinkovics et al. 's data on technophobia was...