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Interkulturelle Marktforschung : Methoden zur Überprüfung der Datenäquivalenz
Salzberger, Thomas
Persistent link: https://www.econbiz.de/10004593528
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Messung in der Marketingforschung : Status Quo und Perspektiven
Salzberger, Thomas - In: Der Markt : international journal of marketing 46 (2007) 1/2, pp. 61-84
Persistent link: https://www.econbiz.de/10009853306
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Daten- und Messäquivalenz in der internationalen Marktforschung
Salzberger, Thomas - In: Innovationen im sektoralen Marketing : Festschrift zum …, (pp. 199-218). 2005
Persistent link: https://www.econbiz.de/10002969748
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Measurement in marketing research : an alternative framework
Salzberger, Thomas - 2009
Persistent link: https://www.econbiz.de/10003795440
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Messung in der Marketingforschung : Status Quo und Perspektiven
Salzberger, Thomas - In: Der Markt : international journal of marketing 46 (2007) 1/2, pp. 61-84
Persistent link: https://www.econbiz.de/10003502680
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Effects of power and individual-level cultural orientation on preferences for volunteer tourism
Wong, Jimmy; Newton, Joshua D.; Newton, Fiona J. - In: Tourism management : research, policies, practice 42 (2014), pp. 132-140
Persistent link: https://www.econbiz.de/10010354121
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Powerlessness following service failure and its implications for service recovery
Wong, Jimmy; Newton, Joshua D.; Newton, Fiona J. - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 63-75
Persistent link: https://www.econbiz.de/10011444023
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This is your stomach speaking : anthropomorphized health messages reduce portion size preferences among the powerless
Newton, Fiona J.; Newton, Joshua D.; Wong, Jimmy - In: Journal of business research : JBR 75 (2017), pp. 229-239
Persistent link: https://www.econbiz.de/10011699862
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The social status of health message endorsers influences the health intentions of the powerless
Newton, Joshua D.; Wong, Jimmy; Newton, Fiona J. - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 151-160
Persistent link: https://www.econbiz.de/10011292309
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Evaluating social marketing's upstream metaphor : does it capture the flows of behavioural influence between "upstream" and "downstream" actors?
Newton, Joshua D.; Newton, Fiona J.; Rep, Stephanie - In: Journal of marketing management : MM 32 (2016) 11/12, pp. 1103-1122
Persistent link: https://www.econbiz.de/10011610942