Jung, Joo; Su, Xuemei; Baeza, Miguel; Hong, Soonkwan - In: The TQM Journal 20 (2008) 6, pp. 622-635
Purpose – As a multinational corporation (MNC) implements a new innovation campaign at its worldwide operations, varying degrees of success stories are reported. The extent of how an innovation campaign and methodology can be transferred from its corporate office to its overseas operations has...