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Advertising creativity and repetition : recall, wearout and wearin effects
Lehnert, Kevin; Till, Brian; Carlson, Brad D. - In: International journal of advertising : the quarterly … 32 (2013) 2, pp. 211-231
Persistent link: https://www.econbiz.de/10009757965
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Advertising creativity : the role of divergence versus meaningfulness
Lehnert, Kevin; Till, Brian; Ospina, José Miguel - In: Journal of advertising : official publication of the … 43 (2014) 3, pp. 274-285
Persistent link: https://www.econbiz.de/10010408861
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The effect of entry mode and geographic diversification on corporate social responsibility
Park, Yung-Hwal; Kim, Seung H.; Lehnert, Kevin - In: International journal of business environment : IJBE 7 (2015) 4, pp. 327-346
Persistent link: https://www.econbiz.de/10011541340
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What's new about new media? : how multi-channel networks work with content creators
Gardner, Jacob; Lehnert, Kevin - In: Business horizons 59 (2016) 3, pp. 293-302
Persistent link: https://www.econbiz.de/10011488386
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Identification with the foreign company : the influence of CSR and consumer ethnocentrism
Park, Yung-Hwal; Tolmie, Carri R.; Lehnert, Kevin - In: International journal of business environment : IJBE 9 (2017) 3, pp. 210-224
Persistent link: https://www.econbiz.de/10011861993
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The spillover effect of international trade and investment flows : spotlight on Arab unrest
Benmamoun, Mamoun; Lehnert, Kevin; Kim, Seung H.; … - In: The journal of developing areas 50 (2016) 2, pp. 59-76
Persistent link: https://www.econbiz.de/10011609567
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The effects of materialism, religiosity and economic development on satisfaction with life in global consumer environments
Lehnert, Kevin; Smith, J. Alexander; Wiseman, Jonathan - In: Review of business : interdisciplinary journal on risk … 37 (2016/2017) 2, pp. 100-120
Persistent link: https://www.econbiz.de/10011741348
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The human experience of ethics : a review of a decade of qualitative ethical decision-making research
Lehnert, Kevin; Craft, Jana; Singh, Nitish; Park, Yung-Hwal - In: Business ethics : a European review 25 (2016) 4, pp. 498-537
Persistent link: https://www.econbiz.de/10011641990
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Research note and review of the empirical ethical decision-making literature : boundary conditions and extensions
Lehnert, Kevin; Park, Yung-hwal; Singh, Nitish - In: Journal of business ethics : JOBE 129 (2015) 1, pp. 195-219
Persistent link: https://www.econbiz.de/10011290888
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Do consumers discriminate against foreign companies even when they are green?
Park, Yung-Hwal; Lehnert, Kevin; Kalliny, Morris - In: Journal of global marketing 31 (2018) 1, pp. 31-41
Persistent link: https://www.econbiz.de/10011963079