Chaulagain, Suja; Li, Jianwen; Baniya, Rojan; Pizam, Abraham - In: Journal of Hospitality and Tourism Insights 7 (2023) 5, pp. 2643-2661
Purpose The objective of the present study was to investigate the impacts of familiarity with and awareness of Florida as a snowbird destination, and satisfaction with the snowbird experience on Florida's image and on snowbirds' permanent relocation intention to Florida. Additionally, the...