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Examining children's preferences for phonetically manipulated brand names across two English accent groups
Baxter, Stacey; Lowrey, Tina M. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 122-124
Persistent link: https://www.econbiz.de/10010370692
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When up brings you down : the effects of imagined vertical movements on motivation, performance, and consumer behavior
Ostinelli, Massimiliano; Luna, David; Ringberg, Torsten - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 271-283
Persistent link: https://www.econbiz.de/10010366232
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A theory-based measure of acculturation : the shortened cultural life style inventory
Lerman, Dawn; Maldonado, Rachel; Luna, David - In: Journal of business research : JBR 62 (2009) 4, pp. 399-406
Persistent link: https://www.econbiz.de/10003839869
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How much was your shopping basket? : working memory processes in total basket price estimation
Luna, David; Kim, Hyeong Min - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 346-355
Persistent link: https://www.econbiz.de/10003883911
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The role of thin slice judgments in retail environments
Wang, Kai-Wu; Peracchio, Laura A.; Luna, David - In: Brick & mortar shopping in the 21st century, (pp. 17-32). 2008
Persistent link: https://www.econbiz.de/10003618144
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The effect of expertise on the relation between implicit and explicit attitude measures : an information availability/accessibility perspective
Czellar, Sandor; Luna, David - 2007
Persistent link: https://www.econbiz.de/10003744287
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Whence brand evaluations? : Investigating the relevance of personal and extrapersonal associations in brand attitudes
Czellar, Sandor; Voyer, Benjamin G.; Schwob, Alexandre; … - 2008
Persistent link: https://www.econbiz.de/10003749007
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Brand linguistics : a theory-driven framework for the study of language in branding
Carnevale, Marina; Luna, David; Lerman, Dawn - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 572-591
Persistent link: https://www.econbiz.de/10011734955
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The effect of expertise on the relation between implicit and explicit attitude measures : an information availability/accessibility perspective
Czellar, Sandor; Luna, David - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 259-273
Persistent link: https://www.econbiz.de/10008658303
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Ethnic identity-based motivation : a model emergent from US Hispanic consumers
Aguirre-Rodriguez, Alexandra; Luna, David; Alvarez, … - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 2, pp. 303-327
Persistent link: https://www.econbiz.de/10014289839