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Strategic match of athlete endorsement in global markets : an associative learning perspective

Chang, Yongwan; Ko, Yong Jae; Tasci, Asli; Arai, Akiko; … - In: International journal of sports marketing & sponsorship 15 (2014) 4, pp. 253-271

Persistent link: https://www.econbiz.de/10010410847

Brand consistency and coherency at the London 2012 Olympic Games

Kenyon, James Andrew; Manoli, Argyro Elisavet; Bodet, … - In: Journal of strategic marketing 26 (2018) 1, pp. 6-18

Persistent link: https://www.econbiz.de/10011860397

Athlete brand identity, image and congruence : a systematic literature review

Linsner, Annika; Sotiriadou, Popi; Hill, Brad; … - In: International journal of sport management and marketing … 21 (2021) 1/2, pp. 103-133

Persistent link: https://www.econbiz.de/10012523576

Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness

Tzoumaka, Eugenia; Tsiotsou, Rodoula H.; Siomkos, George J. - In: Journal of marketing communications 22 (2016) 3, pp. 307-326

Persistent link: https://www.econbiz.de/10011613174

The influence of advertising appeals on consumer perceptions of athlete endorser brand image

Kunkel, Thilo; Walker, Matthew; Hodge, Courtney M. - In: European Sport management quarterly : ESMQ 19 (2019) 3, pp. 373-395

Persistent link: https://www.econbiz.de/10012177433

Brand new : a longitudinal investigation of brand associations as drivers of team identity among fans of a new sport team

Wear, Henry; Heere, Bob - In: Journal of sport management : the official journal of … 34 (2020) 5, pp. 475-487

Persistent link: https://www.econbiz.de/10012293666

Seeing the same things differently : exploring the unique brand associations linked to women's professional sport teams

Doyle, Jason P.; Kunkel, Thilo; Kelly, Sarah Jane; … - In: Journal of strategic marketing 32 (2024) 6, pp. 729-743

Persistent link: https://www.econbiz.de/10015051747

The effects of perceived product-extrinsic cue incongruity on consumption experiences : the case of celebrity sponsorship

Clemente, Sarah; Dolansky, Eric; Mantonakis, Antonia; … - In: Marketing letters : a journal of research in marketing 25 (2014) 4, pp. 373-384

Persistent link: https://www.econbiz.de/10010439164

Generation Z purchase intentions : does sponsorship disclosure matter?

Sesar, Vesna; Hunjet, Anica; Martinčević, Ivana - In: Business systems research : a system view accross … 14 (2023) 2, pp. 158-172

influencer credibility between sponsorship disclosure and purchase intention among the Generation Z. Methods/Approach: We used a … indicate that the direct influence of sponsorship disclosure on purchase intention is non-significant. However, this relation …

Persistent link: https://www.econbiz.de/10014527265

Toward sustainable development and consumption : the role of the green promotion mix in driving green brand equity and green purchase intention

Khai Cong Dinh; Bang Nguyen Viet; Hang Nguyet Phuong Vo - In: Journal of promotion management : innovations in … 29 (2023) 6, pp. 824-848

Persistent link: https://www.econbiz.de/10014287774