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Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal

Lunardo, Renaud; Gergaud, Olivier; Livat, Florine - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 685-712

Persistent link: https://www.econbiz.de/10011325768

Niche sport sponsorship : providing the target market sponsors want?

Greenhalgh, Greg; Martin, Tiesha; Smith, Allison - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 2, pp. 111-121

Persistent link: https://www.econbiz.de/10012630750

Action sports athletes as entrepreneurs : female professional wakeboarders, sponsorship, and branding

Parris, Denise L.; Troilo, Michael L.; Bouchet, Adrien; … - In: Sport management review 17 (2014) 4, pp. 530-545

Persistent link: https://www.econbiz.de/10010425609

The impact of the sponsorship in the sport in promoting brand equity of sportwear industry

Azadi, Rasoul; Yousefi, Bahram; Eydi, Hossein - In: International journal of business & management : IJoBM 4 (2016) 2, pp. 19-32

Persistent link: https://www.econbiz.de/10011606837

The effect of perceived motivation of sports sponsorship : evidence from basketball fans

Koronios, Konstantinos; Psiloutsikou, Marina; … - In: International journal of business and economic sciences … 9 (2016) 2, pp. 33-45

Purpose - The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more … involved in the sports club and in basketball in general. As a result, the overall accuracy of the identified sponsors may have … that the results came from only one type of sport and also from sport fans of a specific club, makes their generalization …

Persistent link: https://www.econbiz.de/10011515949

Impact of sponsorship terminations on sponsor's brand : empirical findings and management implications

Salzer, Felix; Bruhn, Manfred - In: Die Unternehmung : Swiss journal of business research … 78 (2024) 4, pp. 314-331

Persistent link: https://www.econbiz.de/10015165333

Sponsor recall in sports events of short duration : empirical evidence from swimming competitions

Leng, Ho Keat - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 138-148

Persistent link: https://www.econbiz.de/10011709311

Vermarktung der Werberechte der FIFA WM 2006

Lentze, Gregor - In: Zur Ökonomik der Rechte bei Sportveranstaltungen, (pp. 9-16). 2006

Persistent link: https://www.econbiz.de/10014557059

Modeling the effects of sponsorship-linked marketing : when does memory matter?

DeGaris, Laurence; Kwak, Dae Hee; McDaniel, Stephen R. - In: Journal of promotion management : JPM 23 (2017) 2, pp. 320-339

Persistent link: https://www.econbiz.de/10011729559

Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness

Lorgnier, Nicolas G. A.; Chanavat, Nicolas; Su, Che-Jen; … - In: European Sport management quarterly : ESMQ 24 (2024) 1, pp. 134-158

Persistent link: https://www.econbiz.de/10014511984