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A Multivariate Polya Model of Brand Choice and Purchase Incidence

Wagner, Udo; Taudes, Alfred - In: Marketing Science 5 (1986) 3, pp. 219-244

In this paper we develop an integrated stochastic model of purchase timing and brand selection which incorporates the influence of marketing mix variables, seasonality and trend, and also allows for various individual choice mechanisms. Our approach rests on the assumptions of a zero-order...

Persistent link: https://www.econbiz.de/10008787685

Abhandlungen - Die Planung neuer Tarife bei tele.ring mittels eines integrierten Segmentierungs-, Zielmarktfestlegungs- und Positionsierungstools.

Natter, Martin; Mild, Andreas; Wagner, Udo; Taudes, Alfred - In: Marketing : ZFP ; journal of research and management 29 (2007) 3, pp. 195

Persistent link: https://www.econbiz.de/10007793921

Wissenschaftliche Beiträge - Preismanagement im Electronic Commerce

Fritz, Wolfgang; Wagner, Udo - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 30 (2001) 12, pp. 648-652

Persistent link: https://www.econbiz.de/10007485708

Practice Prize Report-Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool

Natter, Martin; Mild, Andreas; Wagner, Udo; Taudes, Alfred - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 600-609

Persistent link: https://www.econbiz.de/10008094140

Modellgestützte Marketing-Mix-Planung unter Berücksichtigung von Konkurrenzeffekten

Decker, Reinhold; Röhle, Matthias; Wagner, Udo - In: Journal of business economics : JBE 67 (1997) 11, pp. 1167-1188

Persistent link: https://www.econbiz.de/10007066590

Several aspects of psychological pricing : empirical evidence from some Austrian retailers

Wagner, Udo; Jamsawang, Jutatip - In: European retail research 25 (2011) 2, pp. 1-19

Persistent link: https://www.econbiz.de/10009924869

Assessing Advertising Effectiveness: The Potential of Goal‐Directed Behavior

Berger, Sebastian; Wagner, Udo; Schwand, Christopher - In: Psychology & marketing 29 (2012) 6, pp. 411-422

Persistent link: https://www.econbiz.de/10009968813

Context effects of erotic television advertising

Ebster, Claus; Wagner, Udo; Richter, Verena; Prenner, … - In: Marketing : journal of research and management 5 (2009) 2, pp. 61-70

Persistent link: https://www.econbiz.de/10009049324

Abhandlungen - Erkennen und verstehen Kinder kontextverbundene Markenpräsentationen?

Grohs, Reinhard; Wagner, Udo - In: Marketing : ZFP ; journal of research and management 33 (2011) 1, pp. 7-19

Persistent link: https://www.econbiz.de/10008996693

Die Unterbeteiligung an einem OHG-Anteil : zugleich ein Beitrag zur rechtlichen Struktur der Personengesellschaften

Wagner, Udo - 1975

Persistent link: https://www.econbiz.de/10000089150