//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Measuring consumer-based brand...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
22
Konsumentenverhalten
22
Brand management
19
Markenführung
17
Brand
12
Markenartikel
12
Marketing management
10
Marketingmanagement
10
Brand image
9
Markenimage
8
Neuseeland
8
New Zealand
8
Relationship marketing
7
Sponsorship
7
B-to-B-Marketing
6
Business-to-business marketing
6
Australia
5
Beziehungsmarketing
5
Brands
5
Business‐to‐business marketing
5
Sport
5
Animals
4
Australien
4
Co-creation
4
Corporate culture
4
Credibility
4
Customer integration
4
Event marketing
4
Event-Marketing
4
Glaubwürdigkeit
4
Innovation
4
Innovation management
4
Innovationsmanagement
4
Kundenintegration
4
Marketing
4
Social media
4
Sportmarketing
4
Sports
4
Sports marketing
4
Tiere
4
more ...
less ...
Online availability
All
Undetermined
58
Free
5
Type of publication
All
Article
133
Book / Working Paper
8
Journal
1
Type of publication (narrower categories)
All
Article in journal
52
Aufsatz in Zeitschrift
52
Aufsatz im Buch
11
Book section
11
research-article
10
Case study
4
Fallstudie
4
conceptual-paper
4
review-article
3
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
Festschrift
1
Interview
1
Lehrbuch
1
Textbook
1
case-report
1
miscellaneous
1
non-article
1
more ...
less ...
Language
All
English
97
Undetermined
45
Author
All
Beverland, Michael B.
83
Farrelly, Francis
41
Napoli, Julie
30
Lindgreen, Adam
16
Quester, Pascale
10
Beverland, Michael
8
Cankurtaran, Pinar
6
Farrelly, Francis J.
6
Bove, Liliana L.
5
Ewing, Michael
5
Ewing, Michael T.
5
Lim, Elison Ai Ching
5
Ouschan, Robyn
5
Karpen, Ingo O.
4
Micheli, Pietro
4
Sands, Sean
4
Westberg, Kate
4
Chung, Emily
3
Dickinson, Sonia J.
3
Healy, Michael J.
3
Healy, Michael John
3
Oppewal, Harmen
3
Pitt, Leyland
3
Quester, Pascale G.
3
Stavros, Constantino
3
Wilner, Sarah J. S.
3
Yap, Jo En
3
Berthon, Pierre
2
Caruana, Albert
2
Dobele, Angela
2
Eckhardt, Giana M.
2
En Yap, Jo
2
FARRELLY, FRANCIS
2
Fahy, John
2
Fernandez, Karen V.
2
Gemser, Gerda
2
Greyser, Stephen
2
Hingley, Martin
2
Hingley, Martin K.
2
Kates, Steven M.
2
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of Business & Industrial Marketing
9
Journal of marketing management : MM
9
Journal of business research : JBR
6
Journal of the Academy of Marketing Science
4
Design management review
3
European Journal of Marketing
3
Journal of Business Research
3
Journal of advertising research
3
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Market orientation : transforming food and agribusiness around the customer
3
Memorable customer experiences : a research anthology
3
Qualitative Market Research: An International Journal
3
Qualitative market research : an international journal
3
Business Horizons
2
Corporate Communications: An International Journal
2
European journal of marketing : EJM
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of Advertising Research
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of macromarketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Psychology & marketing
2
Sport management review
2
The journal of contemporary issues in business and government
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
A very short, fairly interesting and reasonably cheap book about
1
Business horizons
1
Corporate communications : an international journal
1
Entrepreneurship & Regional Development
1
Entrepreneurship and regional development : an international journal
1
Handbook of research on customer engagement
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
International Journal of Sports Marketing and Sponsorship
1
International Journal of Tourism Research
1
International Journal of Wine Marketing
1
International Marketing Review
1
more ...
less ...
Source
All
ECONIS (ZBW)
71
OLC EcoSci
34
Other ZBW resources
24
RePEc
11
BASE
2
Showing
41
-
50
of
142
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
41
Brand Management in Small to Medium-Sized Enterprises
Berthon, Pierre
;
Ewing, Michaelt
;
Napoli, Julie
- In:
Journal of small business management : JSBM ; a joint …
46
(
2008
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10007896571
Saved in:
42
On the renaissance of Chinese brands
Ewing, Michael T.
;
Napoli, Julie
;
Pitt, Leyland F.
; …
- In:
International journal of advertising : the quarterly …
21
(
2002
)
2
,
pp. 197-216
Persistent link: https://www.econbiz.de/10008119042
Saved in:
43
The Impact of Nonprofit Brand Orientation on Organisational Performance
Napoli, Julie
- In:
Journal of marketing management : MM
22
(
2006
)
7-8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10007376611
Saved in:
44
Industrial and social networks in Asian collectivist societies
Ewing, Michael T.
;
Napoli, Julie
;
Caruana, Albert
- In:
The journal of contemporary issues in business and …
6
(
2000
)
2
,
pp. 25-32
Persistent link: https://www.econbiz.de/10009932716
Saved in:
45
Through the eyes of non-vegans : using photovoice to explore the stigmatisation of vegans
Napoli, Julie
;
Ouschan, Robyn
- In:
Qualitative market research : an international journal
27
(
2024
)
5
,
pp. 750-799
Persistent link: https://www.econbiz.de/10015324685
Saved in:
46
Industrial global brand leadership : a capabilities view
Beverland, Michael
;
Napoli, Julie
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
36
(
2007
)
8
,
pp. 1082-1093
Persistent link: https://www.econbiz.de/10003555951
Saved in:
47
Industrial and social networks in Asian collectivist societies
Ewing, Michael
;
Napoli, Julie
;
Caruana, Albert
- In:
The journal of contemporary issues in business and …
6
(
2000
)
2
,
pp. 25-32
Persistent link: https://www.econbiz.de/10003182392
Saved in:
48
Brand management in small to medium-sized enterprises
Berthon, Pierre R.
;
Ewing, Michael T.
;
Napoli, Julie
- In:
Journal of small business management : JSBM ; a joint …
46
(
2008
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10003723438
Saved in:
49
Leveraging user-generated content: a visual case analysis of Contiki's brand co-creation campaign
Ouschan, Robyn
;
Turkington, Jay
;
Napoli, Julie
- In:
Handbook of research on customer engagement
,
(pp. 329-357)
.
2019
Persistent link: https://www.econbiz.de/10013163394
Saved in:
50
The paradox of challenging and reinforcing stereotypes in women's sport sponsor communication
Napoli, Julie
;
Nicholls, Montana
;
Ouschan, Robyn
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 72-101
Persistent link: https://www.econbiz.de/10014549719
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->