Wu, Luorong; Fan, Alei; Yang, Yang; He, Zeya - In: Journal of Service Management 32 (2021) 5, pp. 783-812
Purpose: Taking a mixed-method approach, this research developed and validated a novel, value-centric experience framework delineating robotic involvement in the service encounter and its subsequent impact on customers' experiences. Design/methodology/approach: Focused on robotic restaurant...