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Fan substitution and market definition in professional sports leagues
Winfree, Jason - In: The antitrust bulletin : the journal of American and … 54 (2009) 4, pp. 801-822
Persistent link: https://www.econbiz.de/10008667797
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Consumer options : theory and an empirical application to a sports market
Sainam, Preethika; Balasubramanian, Sridhar; Bayus, Barry L. - In: Journal of marketing research : JMR 47 (2010) 3, pp. 401-414
Persistent link: https://www.econbiz.de/10003983702
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Winston/NEXTEL Cup : the triumph of the spectacle
McTeer, William G.; White, Philip G. - In: International journal of sport management and marketing … 8 (2010) 1/2, pp. 93-105
Persistent link: https://www.econbiz.de/10008650622
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Influences on event attendance decisions for stock car automobile racing fans
Roy, Donald P.; Goss, Benjamin D.; Jubenville, Colby B. - In: International journal of sport management and marketing … 8 (2010) 1/2, pp. 73-92
Persistent link: https://www.econbiz.de/10008650623
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The formation and effect of attitude importance in professional sport
Pritchard, Mark P.; Funk, Daniel C. - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1017-1036
Persistent link: https://www.econbiz.de/10008650641
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The dark side of sponsoring and ambushing mega sport events : is successful communication hampered by too many, too similar, and too ambiguous stimuli?
Sachse, Manuela; Drengner, Jan - In: Stand und Perspektiven der Eventforschung, (pp. 37-58). 2010
Persistent link: https://www.econbiz.de/10008654337
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Social responsibility and the Olympic Games : the mediating role of consumer attributions
Walker, Matthew; Heere, Bob; Parent, Milena M.; Drane, Dan - In: Journal of business ethics : JOBE 95 (2010) 4, pp. 659-680
Persistent link: https://www.econbiz.de/10008654720
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Markenexpertise im Alltag : Entwicklung und Struktur
Meier, Carolin - 2010
Persistent link: https://www.econbiz.de/10008654760
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Wirtschaftliche Wirkungen und Besucherzufriedenheit mit der UEFA EURO 2008 : eine empirische Analyse für Österreich
Preuß, Holger; Siller, Hubert; Zehrer, Anita; … - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003929069
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Image transfer in corporate event sponsorship : assessing the impact of team identification and event-sponsor fit
Gwinner, Kevin P.; Larson, Brian V.; Swanson, Scott R. - In: International journal of management and marketing … 2 (2009) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10003950204