Image transfer in corporate event sponsorship : assessing the impact of team identification and event-sponsor fit
Kevin P. Gwinner; Brian V. Larson; Scott R. Swanson
| Year of publication: |
2009
|
|---|---|
| Authors: | Gwinner, Kevin P. ; Larson, Brian V. ; Swanson, Scott R. |
| Published in: |
International journal of management and marketing research : IJMMR. - Hilo, Hawaii : IBFR, ISSN 1933-3153, ZDB-ID 2536557-5. - Vol. 2.2009, 1, p. 1-15
|
| Subject: | Sponsoring | Sponsorship | Arbeitsgruppe | Team | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Sportveranstaltung | Sport event | Profisport | Professional sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003950204