Image transfer in corporate event sponsorship : assessing the impact of team identification and event-sponsor fit
Kevin P. Gwinner; Brian V. Larson; Scott R. Swanson
| Year of publication: |
2009
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| Authors: | Gwinner, Kevin P. ; Larson, Brian V. ; Swanson, Scott R. |
| Published in: |
International journal of management and marketing research : IJMMR. - Hilo, Hawaii : IBFR, ISSN 1933-3153, ZDB-ID 25365575. - Vol. 2.2009, 1, p. 1-15
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009896960