Social media, consumer forums, review sites and blogs facilitate wider and faster sharing of customer experiences. Consumers look at user-generated reviews in consumer portals before deciding to purchase products/services. This Paper aims at studying effects of online reviews on intentions of...

Demonstrating compelling causal evidence of the existence and strength of peer to peer influence has become the holy grail of modern research in online social networks. In these networks, it has been consistently demonstrated that user characteristics and behavior tend to cluster both in space...

Millennials have heavily influenced social media's evolution into an important source of product information. They are increasingly basing their product evaluations on information gathered from online reviews. Thus, companies targeting Millennials may wish to pay heed to online reviews. Which...

Online reviews are supposed to provide an unbiased source of information for consumers. However, prior studies have shown that, due to the complex nature of consumer-producer matching and the influence of the consumer's social environment on their decision-making, such reviews are subject to...