Utami, Ami Fitri; Japutra, Arnold; Van Doorn, Sebastiaan; … - In: Asia Pacific Journal of Marketing and Logistics 36 (2023) 6, pp. 1355-1373
, each with unique contributions toward innovation. Design/methodology/approach This study used a survey to collect data. Out … collaborating with partners displaying high knowledge specialization leads to radical innovation, while low knowledge specialization … collaborations lead to incremental innovation. Both relationships are moderated by the level of coordination and trust between …