Similar Search Results

Narrow search

Awareness changes placebo effects for feeling relaxed, but not for liking

Kuenzel, Johanna; Blanchette, Isabelle; Zandstra, … - In: Journal of marketing communications 18 (2012) 5, pp. 379-396

Persistent link: https://www.econbiz.de/10009673783

Is that website for me? : website-self-congruency effects triggered by visual designs

Chang, Chingching - In: International journal of advertising : the quarterly … 31 (2012) 4, pp. 835-860

Persistent link: https://www.econbiz.de/10009674961

Do sensory ad appeals influence brand attitude?

Yoon, Sung-joon; Park, Ji Eun - In: Journal of business research : JBR 65 (2012) 11, pp. 1534-1542

Persistent link: https://www.econbiz.de/10009681939

The moderating role of emotional differentiation on satiation

Poor, Morgan; Duhachek, Adam; Krishnan, Shanker - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 507-519

Persistent link: https://www.econbiz.de/10009682421

The effect of payment type on product-related emotions : evidence from an experimental study

Hahn, Luise; Hoelzl, Erik; Pollai, Maria - In: International journal of consumer studies 37 (2013) 1, pp. 21-28

Persistent link: https://www.econbiz.de/10009713927

Understanding managers' predictions of consumer preferences : a self-referential bias of cognitive empathy

Hattula, Johannes David - 2012

Die vorliegende Dissertation untersucht, wie Manager die Präferenzen ihrer Konsumenten vorhersagen und insbesondere, welche Rolle ein kognitiv-empathisches Verhalten von Managern innerhalb des Vorhersageprozesses spielt. Ein solches Verhalten wird als mentales "Hineinversetzen" in die...

Persistent link: https://www.econbiz.de/10009715327

What happens when you're lost between happiness and sadness? : effects on consumers' cognitive responses

Ursavas, Baris; Hesapci-Sanaktekin, Ozlem - In: Journal of business research : JBR 66 (2013) 7, pp. 933-940

Persistent link: https://www.econbiz.de/10009756853

Self-efficacy as an antecedent of cognition and affect in technology acceptance

Kulviwat, Songpol; Bruner, Gordon C.; Neelankavil, James P. - In: The journal of consumer marketing 31 (2014) 3, pp. 190-199

Persistent link: https://www.econbiz.de/10010395522

The fluent online shopping experience

Mosteller, Jill; Donthu, Naveen; Eroglu, Sevgin - In: Journal of business research : JBR 67 (2014) 11, pp. 2486-2493

Persistent link: https://www.econbiz.de/10010402745

Understanding emotional intelligence : integrating indo western perspectives

Rathore, Shubhangini; Ningthoujam, Sombala; Medury, Yajulu - In: Metamorphosis : a journal of management research 12 (2013) 2, pp. 35-53

Persistent link: https://www.econbiz.de/10010370463

A service of the

zbw