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Conscious and nonconscious comparisons with price anchors : effects on willingness to pay for related and unrelated products
Adaval, Rashmi; Wyer, Robert S. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 355-365
Persistent link: https://www.econbiz.de/10008988436
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Does the distance between us matter? : influences of physical proximity to others on consumer choice
Xu, Jing; Shen, Hao; Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 418-423
Persistent link: https://www.econbiz.de/10009580746
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Social psychology and consumer psychology : an unexplored interface
Wyer, Robert S.; Adaval, Rashmi - In: Social psychology of consumer behavior, (pp. 19-61). 2009
Persistent link: https://www.econbiz.de/10003812931
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The impact of mortality salience on the relative effectiveness of donation appeals
Cai, Fengyan; Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 101-112
Persistent link: https://www.econbiz.de/10010485544
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Differences in perspective and the influence of charitable appeals : when imagining oneself as the victim is not beneficial
Hung, Iris W.; Wyer, Robert S. - In: Journal of marketing research : JMR 46 (2009) 3, pp. 421-434
Persistent link: https://www.econbiz.de/10003867365
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Brand synergy effects in multiple brand extensions
Shine, Byung Chul; Park, Jongwon; Wyer, Robert S. - In: Journal of marketing research : JMR 44 (2007) 4, pp. 663-670
Persistent link: https://www.econbiz.de/10003569754
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Disposition effects and underlying mechanisms in e-trading of stocks
Lee, Hyun-Jung; Park, Jongwon; Lee, Jin-Yong; Wyer, … - In: Journal of marketing research : JMR 45 (2008) 3, pp. 362-378
Persistent link: https://www.econbiz.de/10003724289
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Choosing between two evils : the determinants of preferences for two equally goal-inconsistent options
Gao, Leilei; Li, Yanjie; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 1002-1012
Persistent link: https://www.econbiz.de/10011489895
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The effects of affect, processing goals and temporal distance on information processing : qualifications on temporal construal theory
Chen, Fangyuan; Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 2, pp. 326-332
Persistent link: https://www.econbiz.de/10011374503
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The contrasting influences of incidental anger and fear on responses to a service failure
Su, Lei; Wan, Lisa C.; Wyer, Robert S. - In: Psychology & marketing 35 (2018) 9, pp. 666-675
Persistent link: https://www.econbiz.de/10011970127