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Purpose – The purpose of this article is to analyse the impact of the internet, as a new information channel for the consumer, on business results, and in particular, the consequences of attitude towards the web site with regard to customer behaviour and web site sponsor brand....
Persistent link: https://www.econbiz.de/10014965872
Purpose – The purpose of this paper is to provide practitioners of management and information technology a sense of how the automobile industry uses the internet to market its products. Design/methodology/approach – A review of the applied literature on practices and actual examples of...
Persistent link: https://www.econbiz.de/10014965876
Persistent link: https://www.econbiz.de/10014965901
Purpose – The purpose of this paper is to examine the use of e‐security seals on web sites and their relative impact on e‐commerce firm reputation in influencing customers' perceptions of trust in a service provider. Design/methodology/approach – Two interrelated empirical studies are...
Persistent link: https://www.econbiz.de/10014965928
Purpose – The purpose of this paper is to understand customers' repurchase intentions in online shopping. This study extends the technology acceptance model (TAM) by introducing e‐service quality dimensions, trust and enjoyment in the development of a theoretical model to study customers'...
Persistent link: https://www.econbiz.de/10014965933
Purpose – The purpose of this paper is to analyse the influence of culture on the relationship between each of the dimensions of e‐service quality and satisfaction with a web site involving purchase of a tourism service. Design/methodology/approach – A questionnaire was administered to 300...
Persistent link: https://www.econbiz.de/10014966151
‐reported measures and investigates the relationships between them. Design/methodology/approach – An experiment was conducted with a …
Persistent link: https://www.econbiz.de/10014966216
Purpose – The purpose of this paper is to reinterpret addiction to social network services (SNSs), not from the traditional clinical perspective as a disorder, but from a management perspective as consumer behaviour to examine its possibility as a manageable resource....
Persistent link: https://www.econbiz.de/10014966217
type, and the second was a between‐factor measure of the level of perceived decision quality. For this experiment 38 …Purpose – The purpose of this paper is to investigate how employing human brands affects consumers' decision quality in … influences consumers' perceived decision quality. Second the results support a significant difference in perceived product trust …
Persistent link: https://www.econbiz.de/10014966220
Purpose – Bridging indistinct relationships and online loyalty has become an important strategy for online interest-based communities' operators and firms. The objective of this study is to draw on the elaboration likelihood model (ELM) to advance our understanding of the influences on the...
Persistent link: https://www.econbiz.de/10014966440